TELEGRAPH PREMIUM
User Experience Design Intern
THE BRIEF
The Telegraph decided to adopt a new payment strategy in 2016. This new venture, 'Telegraph Premium', required strategic design work in order to align all digital touchpoints to the new model, making them easily understood by customers and profitable for the business.
I worked with mainly one other UX Designer conducting research, workshops and multiple design phases as well as supporting developer teams through the build process.
THE PROCESS
Research
With a vast range of options available within the wider strategy, an extensive competitor analysis was conducted, studying different implementations. Trends and patterns were drawn from this and presented to stakeholders for consideration when refining the business strategy
All touchpoints in the business ecosystem that would be affected by the Premium were mapped out. These were then prioritised in workshops with key stakeholder by plotting business and user needs against each other
Key user journeys were developed with user habits and personas matched to them ensuring we catered for our full range of readers
Discovery
Concepts for each customer touchpoint were developed alongside the user journeys. This phase gave us the space to explore as many creative options as possible as were used in deciding which features were for V1 or V2 release.
Definition
Workstreams ran in parallel to ensure deadlines were met with efficiency. Detailed wireframes were refined into key deliverables for developers to work on.
SEE MORE WORK
